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Starting and maintaining a website is not just about creating a homepage then some subpages then posting them in the internet. Especially if your planning on having an ecommerce site.

There tens of millions of websites in the internet and chances are high you are not alone with the site you have in mind. The competition can bury you if you don’t do anything to promote your site and let the people know that you are out there. Without any web traffic, your site is as good as non-existent.

Web traffic is a vital component in generating profit and a successful website. It determines the ranking and the rate of websites. If the web designers cannot produce the targeted visitors for the websites, the sale will go down.

In normal ways, the owner and the webmasters of a certain site are the persons in charge to carry the web traffic to a definite search engine.

Search engines are the main ingredient in order for the website to produce traffic and visitors.

Web traffic can be very important as well in terms of advertising. The old way of advertising in the real world is very costly, well not in web traffic. It is also very significant in terms of publishing the products. By means of web traffic business the product can be publicized without spending a lot of money.

Another important matter is, web traffic can generate income to the web owner. The websites must have a high standing in ranking in search engines and reliable information for the visitors.

On the other hand, search engines can maximize the generated target for the web visitors.  Unluckily, there are a lot of websites owners and webmasters who do not know the importance of search engine ranking.

Ranking in search engines is very important because it leads to web traffic. Most of the web owners want to have a good-looking website without taking the consideration of the ranking. Remember that belonging on the top rank can take you to the top.

The importance of web traffic must be given a huge concern and attention. Here are the lists of frequent error that the web owner usually committed.

•    Most of the web designers do not use the keywords efficiently. Keywords are very effective in terms of web traffic. It is the best way for the search engines to rank the websites. The keywords must be the key for the visitors to locate the site easily.

•    Replicating similar keywords. There are webmasters who keeps on repeating the same keywords over and over again. It is called keyword stocking. As a result, the search engine may skip the page or the entire website.

•    Raiding the pages and other websites. It is important for the web designer to know how important links are. Most of the time, there are web designers who rob icons from other websites and use it for their own purpose. The web designers should have a unique idea of their own. Search engines are very powerful in detecting the websites that have the same icon content. It is very important in order to prevent the sites from being out listed in the main search engines.

•    There are webmasters and designers who use the keywords that are not connected to their websites.  One thing that they should do is to maintain websites that have protocol. The unconnected topics and keywords must be removed. Remember search engines are smart, it can consider the page as spam and be automatically eliminated from the list.

•    Having stuffed keywords. There are websites that have a multiple graphic description. Stuffed keywords can make the websites layered and appeared awkward to the search engines. If the search engines detected the website parameter that contains massive amount of keywords and graphics, the search engine can consider the site as spam.

•     There are websites that relies on the hidden text. The keywords should not be hidden or invisible. There are clever designers who hide keywords by making it appears as the same color with the site background.

•    False presumption about search engines. There are web designers who presume that all search engines has the same category that plays the same functions and roles. Make it a point to learn about the appropriate requirements of each search engine.

•    As much as possible don’t use free web hosting. One of the basic significance of web hosting is to have a promising increase on search engine ranking.

Web designers must not commit those said mistakes in order to gain high-ranking sites. It will also keep the websites from being banned by the search engines. Keep in mind that if the websites has a lot of visitors it can also promise the web owner a soaring profit.

There are times when a website owner is raring to ask the secrets of highly successful ecommerce owners on how they have made their business as big as it is.

It is now a wonder why other sites make more money than the others. It is all a matter of taking the time to study the behavior and the trends in Internet marketing and web traffic.

But the simple truth is, web traffic spells the amount of sales you get. The more people that comes in your “online store”, the higher the rate of potential sales will be.

It doesn’t matter if you have a low conversion rate  from traffic to actual sales, as long as there is a huge number of web traffic, you will still be getting a good profit.

For example, even if you only have a 10 percent conversion rate and you have about 3,000 people going in your site everyday, 10 percent of that would be 300 sales daily. That would be good already, especially if you are only a small or medium enterprise. A good number of web traffic is still the key.

There are only two techniques on how to increase websites traffic of your site:

•    First is, increase the number of new visitors that are viewing and visiting your website.

•    Second is, convince your present visitors to view at more pages of your website.

There are many methods to do those techniques. Each of them applicable in different sites, but generally its all about how the method is applied.

Learning the best way on how to increase web site traffic can be very helpful. Taking the time to research, study and conceptualize your methods can make them more successful with less efforts. Plunging in right away without knowing the method by heart can just lead to more do-overs and frustration.

What are the proper ways to increase website traffic?

•    By increasing the number of new visitors viewing the websites.

Attracting the people to view a certain websites is very hard to do. There are viewers who want to go to sophisticated and professionally developed website. There are also viewers who want to view a more informative website.

Web designers must catch the attention of their visitors. It is also very important to know that a webpage must give the visitors the things they are looking for.

At the present time, there are millions of websites in the internet. Each and every websites has it own characteristic and method to catch the interest of the visitors.

A good web design must not put the visitors into trouble. The webpage must be user friendly. It should also be fast loading. If it takes too slow, the visitor may get irked and just leave.

You should avoid getting your webpage into trouble. There are several rules that the web designer, owner and webmaster must follow in order to avoid any unethical form of SPAM.  As much as possible follow those rules.

So, as an advice it would be great if you have a high quality webpage. If your web has those features, you surely will have good web traffic and most of all a nice profit.

Last but not the least, use the present marketing strategies that are being offered. You don’t have to go full scale right away, this can cost a lot of money. Check out the free advertising strategies that can be done and learn about them,.

•    By convincing your present visitors to view at more pages of your websites.

The content of the webpage does counts. If the webpage has great content it is the best key to achieving your goal.

The visitors will continue to view the webpage because of its great content. Not only that, if the visitors like the content of the site, they may purchase some of the products that the site is offering

Another advantage is, visitors can make your website popular. Web visitors can also give some blogs to promote your website which can make your rank go up.

Websites must contain a unique, entertaining, informational and original content. The content must be based upon the keyword phrases. As a rule, the keywords must be popular so that the search engine will easily detect the topic.

There are many factors and elements that make up the procedure of creating great websites. Each factors and elements perform a main task so that the websites can compete for web traffic.

An analysis of website traffic may be difficult but they will prove to be of more valuable to you.

But before you start your analysis, you first have to understand how to interpret the data being presented.

Many web hosting companies can give you with basic web traffic information that you have to understand and make use of. But then, the data you are getting from your host company can appear too hard to handle if you do not understand how to apply it to your particular business and website.

These statistics are probably the most precise assessment of how your website is thriving. Thinking that your website is performing well just by looking at your traffic is the most common misconception any website owner can make.

What you need to understand is how your visitors are doing once they visited your site. This is how you can accurately distinguish if your site is effective or not.

Differentiate hits from quality website traffic.

Hits. This is basically the number of requests taken in by the server. If you think that a hit is equals to the number of graphics per page, then you are thinking wrong.

These hits are not really effective tools in analyzing website traffic.

Your interpretation would be more accurate once you see the number of visitors that are coming in your website. On the same note. Your analysis will be more precise once you have achieved a great number of website traffic.

But once you are not getting large numbers of website visitors, the more your analysis will be misinterpreted.

The purpose of website traffic analysis.

The main purpose of the statistics is to work out how well or how badly your site is working for your visitors. An ideal ways of trying of knowing is to find out the time your visitor spends on your site.

If they stayed for a only a short period of time, assume that there is a problem there somewhere. Now your goal is to find out what that problem is. You have to know why your visitors did not stay long to check out your site. What made them left hastily?

Keywords.

This is one thing to be considered. Maybe the keywords that you have used in the search engines are getting you not the targeted visitors that you wanted. Or it may be what is in your site. Maybe what the visitors have seen have turned them off so fast they choose to leave. This could be the graphics, fonts or any other visible aspects that you have used in your site.

Keywords are important aspects in bringing quality visitors to your site who are prepared to get or buy what you have to offer. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor’s needs and motivations.

Try to get to the bottom of this problem. When you have pinpointed what it is, work out a solution so that the same problem will not be encountered again. You can test your new findings and see if they have resulted well. Are your visitors staying for some time now?

This is where website traffic analysis will help you the most. Sometimes, you get to believe that you have a page that is doing well. But then, you noticed that your visitors do not find it so.

You can try and make changes to that page. Take the links, for example. Make them more visible and more catching so your visitors have more tendency to click on that. You could also make an improvement on your page. Remove clutters. Visitors do not want to feel claustrophobic. Make your page accessible for them.

When you notice that your visitors are staying more on the page that you do not give much focus about, you may consider checking that page out and moving all your major products and services on that specific page.

As you have noticed, website traffic analysis can give out essential information about how well or how poor your site is performing.  This is a crucial factor that any online business will not do without if they want to maintain the effectiveness of their site.

After sometime, you will be thinking of how your online business progresses. You have done your part—creating and designing your own site, the inclusion of all the stuffs that you want to sell, and availing different methods of advertising.

It will now be judged by the web public if that effort is enough to give you what you really deserve. Through web traffic that occurs in your site, you will determine if it really works out the way you planned it.

You can have your own web traffic system, though for majority of website administrators, they hire the services of companies that offer web traffic analysis. They specialized in monitoring the amount of incoming and outgoing traffic in your site, particularly some parts that are most viewed. It helps in expanding and improving further the site.

How these companies track and analyze the amount of web traffic in your website. You can check the preceding section for you to find out.

Web Traffic Analysis Tracking Software

Traffic analysis is one of the imperative aspects of a website. You can not promote your site effectively if you do not know the amount of traffic in your site plus the popular entry and exit points in it.

Professional and commercial web traffic analysis companies use tracking software. It is one of the programs that they are using to analyze web traffic. It informs them more than just the number of visitors in your site, but it can classify visitors according to date, time, browser, pages viewed, and other relative details.

It can tell you the exact path a visitor takes in your site. So it is more than just counting the amount of traffic.
There are three types of tracking software that is used by these companies. These are discussed in the preceding sections.

Remote Tracking System

It is the most popular tracking system. It records all the traffic reporting in a remote server, which you can log on to check your site’s statistics. It is recorded through JavaScript that can be found in your webpage.

Despite of its popularity, this type of tracking system is hardly used by professional traffic analysis companies for some reason. First, it is often inaccurate because the recording is only relying on the connection to a remote server, where requests simply times out. It leads to unrecorded visitors.

Another is that if your system does not support JavaScript, the tracking software is no use at all. Most of the search engine spiders do not use JavaScript and the benefits of analyzing the web traffic on your site are non-existent.

Logging Programs

These are scripts that are installed on your server that generate log files. It enables you to control what is logged and what is not, thus you can track the pages that you want to track.

Another advanced feature of this type of system is that you can use it to track links from your site as well. It will give you an idea how much traffic you are sending in a link exchange.

Log Analysis Programs

It analyzes your server logs that will serve as basis in reporting intercepted traffic in the site. It includes advance filters that allow you to determine exactly what you want to be reported, although most of the time it reports everything that is saved in the log files.

Benefits of Web Traffic Analysis Companies

As stressed in the previous sections, the reason why we hire such companies is to help us improve our sites.

Forced shutdowns of sites are caused by improper handling of web traffic, especially of huge one. It is important to have such aforementioned tracking software to have a daily estimate of the visitors in your site. It will also save you from damages that can be caused by virus-carrying files.

Web traffic is not just your visitors and the transfer of millions of data or files. Your business is at stake here; so do not ever neglect all the aspects of your site. Either you profit or lose money will depend on how you manage your site.

Don’t have a web traffic consultant? You should avail of their services now.

If you are looking for quality website traffic for your site, there are a lot of techniques you can think of to make that happen.

However, you have to be aware that there are also website traffic experts out there that are just waiting to pounce on you and will make you hinder you from achieving success out of something you have worked so hard for.

Things to know and avoid so your time, effort and money will not be sucked down the drain.

1. Check out sites that are offering free software or free submissions before you start setting up a budget for advertising. Not all paid sites are better than free ones. Take note that there are other sites that are offering reliable and useful free services.

If you choose free sites, you will have an advantage on what your business will result to without having to pay anything for it. Try to incorporate into your site what you have gotten and monitor if they will be effective to your website traffic or not. This will serve as your future reference.

2. Do not shed out some cash on information that you could have gotten for free. There are many websites you can check out that gives all the information with no charge. These websites are posting valuable things like techniques and tips that will prove helpful in increasing your website traffic.

3. Never believe in promises that seem to good to be true. It might turn out to be just that. For sure, you will encounter persons that tell you that they are the best and that they can bring a bunch of website traffic to your site.

It would be best to check out their credentials first before going on ahead. Do some research about these people and their site. Remember that promises are not often made into reality. See beyond the words.

4. Stop what works poorly and do more of what works well. If you have done something that somehow increased your website traffic, hold on to that and expound. But if you notice that it is not doing what it is supposed to do, dispose of it immediately.

There are a lot of software and technique that you can use that will prove far more effective. Do not try to hold on to something that does not give any good results to your site. They are just a waste of your time.

5. Learn to do everything yourself, and fast. When you have learned and understood the intricacies of website traffic, you will not need other people’s expertise anymore.

Having a knowledge of how things work will make it difficult for others to make the most of you. You will not be easily talked into something you might regret later on. Research over the Internet about the tools and strategies you can use to increase your website traffic. In addition, try to research about things that are unimportant and you do not need necessary need. These things can save you a lot of money too.

6. Make the most out of the money you are spending. When you are into the success of your website, you would not think twice about spending every money you have just to make everything work.

But then, you have to be aware that there are a lot of schemers out there wanting to get hold of you hard-earned money. Be wary of who you are giving it out to.

7. Your website. The look and feel of your site is one determining factor on the number of website traffic you will be getting. A professional looking site with easy access to everything will attract more traffic than a site that people cannot find easily or is too cluttered.

8. Have someone review your website. Ask them to give you an honest assessment about how your site appears to them. Negative comments are more helpful than positive ones because these will help you change what should be changed.

9. Check out the people offering you their services. Do not fall prey to some pretentious individuals that do not really care about you and your website traffic. They are unto something that will benefit them more than you.

Be on the lookout for this kind of persons.

How do you build a steady stream of website traffic for your site?

Submissions to web directories.

For some internet marketers, web directories is not something they would have preferred if only they are given a choice. But without a doubt, web directories are sure-fire ways of driving website traffics.

These directories are effective ways of building PR (page rank) that helps websites get good rankings in the Google search engine. Google uses page ranks to grade the results based from the searches that visitors are making. Having a higher PR is having a better listing compared with others.

PR are based on the backlinks that you have and its quality. So it follows that the more backlinks you have, the higher your PR will be. You will also get better rankings.

This is the essence behind using web directories and linking. Once these combination have worked successfully, you can expect an increase in your website traffic.

To get a list of web directories, all you have to do is type in the keyword in the search engine. Then, all you need to do is choose from among the number of lists given.

Linking like crazy to other websites.

Ok so maybe submitting links is not really an easy task. Since there are not many computer-generated linking technologies yet, you have to submit them manually. But if you think of the benefits you will be getting from these links, it will be worth all the trouble.

Having a good content is important in making genuine backlinks.

There are two effective ways of doing this:

First, is the use of media or downloads. It is a fact that majority of website visitors are very much inclined to downloading and media. In addition, many people welcome them as something different from the usual wordings they encounter most of the time.

You will notice that once you have created a number of these on your site, the number of websites traffic you are getting will double. People are likely to come back to check on if updates to the media that you have on your site.

The second one is article writing. The good thing about articles is that you can post them to as many sites as you can, as long as their theme is related to yours. This way, you can have your backlinks spread all over the Internet through the resource box placed at the end of each article. With your articles, you get to reach more consumers that you cannot normally do if your article is only posted on your site.

Besides, articles are well-loved by search engines. Provide them with quality contents and you are sure to be read by these engines.

Giving more of your attention to search engines.

Search engines plays an important part for all internet marketers. They are a great way of driving website traffic. Google rankings are depending heavily on the backlinks used and the page ranks of each sites.

Going to forums or discussion pages.

This is a way of getting your message out while generating website traffic in the process. Just like web directories, you can just type in the keywords on the search engines to get a list of forums you can join.

You may have noticed that some people posts questions on forums. If you find that they are somehow related to your topic, fell free to answer the query being asked.

To register in forums, put in your URL. On the signature part, put a short description about your website. If you are planning on posting regularly to these forums, you can also change signatures to display the development happening on your website.

If you maintain your posts on a regular basis, you can have a steady flow of website traffic.

These are just some of the many ways you can do to be able to drive traffic to your website. There will always be new and easier ways of doing this. But for now, these are the ones being widely used. They also have proven their usefulness in the online marketing world.

Keep on using these strategies in order to maintain your website traffic. You can always come up with your own also.

The data sent and received by people visiting a website is called web traffic. If you have a website, you would probably want to have many people visiting your website.

Today, there are a vast number of websites and getting web traffic or visitors in your website can often be difficult for beginners. With proper practice and experience, it can be easy.

Having good web traffic in your website means, more companies will be willing to pay you for advertising their products or linking their website into yours.

One of the best ways to obtain good web traffic is buying one. Buying traffic is a great way to get visitors and is cheap.

Before buying web traffic, you should make sure that the web traffic company you plan on buying is legitimate or legal.

This is because some web traffic companies use automatic generation script. This software works by bringing huge numbers of visitors to your website that does not even exist.

This means only one computer visits your website automatically in a specified number of times.

To make sure that the web traffic company is legitimate and protect you from frauds is to contact the company. Find out what methods they use to bring traffic to your website.

If they do not supply you with the information you need, simply avoid buying from them. You an also ask people you know who has good web traffic about the company they bought traffic from.

Another way to find out if the company is legitimate and do not use automatic generation script is to use the cPanel if your website hosting has one you can use it to find out the visitors IP address.

The IP address should be mostly different from one another, if the visitors IP address are mostly the same, the company is using automatic generation script.

Remember that most companies will only pay you if someone actually clicks their link or advertising in your website.

Since automatic generation traffic visits your site repeatedly, it does not get interested in clicking the advertising in your site much more of buying the advertised products.

To avoid web traffic frauds you can also set up your own advertising campaign for your website.

It is important that visitors in your website become interested in the product you are selling. This is called targeted web traffic. You may have experienced clicking on a link only to find out that it has nothing to do what the advertising said about it, this is called untargeted traffic. It can be irritating and a complete waste of time.

Here are some ways to bring targeted traffic to your website.

Writing an article about the product you are selling is one great way to bring in targeted traffic. After writing, post the article to numerous article websites.

Remember to include the URL of your website. To be successful in this kind of advertising, you should write an article that is both entertaining and informative to get readers interested in the product. Remember that if the reader gets bored reading an article, they usually will not finish reading it.

Therefore, the article becomes useless. Try to write about it as much as you can. It is all a matter of trial and error. You can also get your friends read your article and ask their opinions about it before you post it in a website.

This method is usually free and a very good way to increase targeted web traffic in your site. You can also be sure that the people visiting are actually interested.

Another great way to bring traffic to your website is to find websites that offers the same product you are selling and ask the webmaster to exchange advertising links. This can produce positive results, not only that it increases your traffic but also you can be sure that the people visiting are often interested in the product.

You might think that this method is bringing your potential customers to visit your competitor’s website, but think the other way around; your competitor is advertising for you and bringing their potential customers into your website.

Targeted traffic is one of the most important factors to ensure the success of a commercial website. Untargeted traffic may be cheap, but it only brings mostly uninterested people to your website and brings the sales you hope for your product to gain.

This means that you will only keep spending money on advertising to people who are not interested in buying your product, much like an annoying salesperson.

Increasing numbers of online businesses makes it difficult for everyone to be successful in this field. Online businesses need a sufficient amount of targeted web traffic in order to sell their products more effectively.

To have increased amounts of web traffic you have to advertise, advertising creates targeted traffic and targeted traffic means more sales.

Here are a few ways to get interested people in your website.

•    Write an article about the product you are selling and post it to an article website. This is a great way to promote your product and inviting them to visit your website.

In addition, it is usually free to get your articles in a website. All you have to do is write about your product and submit it for posting.

However, to be successful in this form of advertising, you have to write articles that are both entertaining and informative to get interested readers hooked on reading it.

To find out if your article is worth reading, ask your family or friends to read it and get their opinions before posting it to websites.

Also, do not forget to include your website’s URL in the end of your article.

•    The visitors in your website themselves is a great source of advertising, they usually recommend their friends to visit your website and spreads from there, resulting in higher targeted traffic. For this to happen, your website should also be “attention grabbing”.

A website should at least grab your visitor’s attention the moment they enter your site. For this, you need something to keep your visitors in your website.

So what is this “something” you need to grab people’s attention? Consider the title of your webpage. Try something that would interest your visitors into staying. Do not put in the name of your company, it would be too formal or boring.

Try something fun related to the product you are selling followed by an article. Keep in mind to keep your site as user-friendly as possible.

•    You can also advertise on websites that sells the same product as you are. Ask the webmaster of the site to exchange advertising link with you.

This can bring targeted traffic to your website. You might think that advertising for your competitor is not a good way to do business, but keep in mind that the competitor is also advertising for you and brings in targeted traffic the same, as you are bringing traffic for them.

Think of it as a partnership. Keep in mind to advertise in only quality websites.

•    Another effective way to invite targeted traffic to your website is buying advertising space on websites that discuss topics about your product. You can be sure that the people visiting your website are interested and may possibly buy your product.

•    Participating in discussion groups that have topics about the product you are selling is also a great way to increase traffic in your website.

Try to answer people’s questions about the product, and always remember to include your website’s URL after every post. This would get them to think you are knowledgeable about the subject and would consider visiting your site.

Answering their questions accurately but limitedly will get them curious. Add lines like: “for more information visit my website at www.mywebsite.com”.

•    Get listed on popular search engines such as Google or Yahoo. Getting traffic from popular search engines are not often free but can really improve traffic to your website. Make sure that your website is finished and fully functional before you get your website listed.

Although having high traffic in your website is a good thing, but as people say “too much of a good can also be bad”. This is true in web traffic, too much of it can slow down or prevent users to access your website.

This is because of too much file uploads and downloads request that your server simply cannot handle it. This can be caused by too many people that are trying to access your website at the same time or attacks from viruses.

When this happens, you will be forced to shut down your website and can affect your business negatively.

Because of this be sure to only advertise in websites related to your product to ensure targeted traffic, do not advertise in websites that is irrelevant to your product as it will only bring unwanted traffic.

Also, if you only have a small online business, do not advertise in very popular sites. Big companies advertises in very popular websites because they have better servers that can handle the traffic.

Thousands of data are sent and received by users in the Internet every second. Just imagine how web developers manage to handle such large volume of data (with different genre such as music files, PDF, and others). Most of these are data that potential customers are looking for. If you can find the people who are looking for data or information related to your site, you can direct them to your site and increase your web traffic.

The more traffic you get, the better it ius for your site to become successful and profitable.

How can you determine the traffic that flows from a variety of websites? One parameter is by the number of visitors and the number of pages that they view. The website moderator supervises both incoming and outgoing traffic to determine which parts or mostly visitors view pages of it.

Let us say for instance, you have accessed the webpage of a certain site. Maybe you will notice that there is a certain figure in the page that says, “Welcome! You are the 999,999th visitor in this site.” That is one way the site is determining the traffic in that certain page.

The gathered data in web traffic monitoring help configure sites and increase its security system against viruses and hackers.

Measuring Web Traffic

Creating a website is costly. You need to hire web designers for that matter. In return, your site must be popular among web users so that it can gain advertisers and promoters. Thus, it creates an income on your part.

By measuring and analyzing your web sites, web traffic you will see if your site is popularly viewed. However, how is this done?

Traffic around your site is analyzed by viewing the traffic statistics found in the web server record file. It is an automatically generated list of all the pages served.

This is how it works: A hit is produced when any file is served. The web page itself is considered a file. Images are considered as files, too. Thus, if a certain page has five images, it could generate six hits.

Sometimes, web traffic is measured by packet sniffing. Usually a software program can interrupt and monitor traffic passing over a digital network.

As data passes back and forth over the network, the sniffer captures each packet and eventually deciphers and examines its content according to the appropriate specifications. All the data that the sniffer captured is recorded and included in the web traffic analysis.

The following information is often gathered when supervising web traffic:

•    The quantity of web visitors
•    The average number of page views per visitor. It will indicate that he is going deep inside that particular site possibly because he finds the information useful.
•    Average visit duration- the total length of a user’s visit
•    Average page duration- the length of time the page is viewed for
•    Busy times- the most popular visiting time of the site. It can be used to decide when is the best time to put advertisement and the most ideal to make some maintenance.
•    The most popular pages
•    Most requested entry pages viewed
•    Most requested exit pages would determine bad pages, broken links, or exit pages that may have a popular external link.
•    The top paths or the sequence of pages viewed by visitors from their entry and exit to the site. It identifies which paths he is using to browse the site.
•    The external links to determine which sites are creating the most traffic for a particular page.

Once the data had been gathered, web planners will now use it as reference on how to improve that particular site. Sometimes, there are problems that may arise from huge quantity of visitors browsing the same site on the same time.

From the gathered traffic data, they will now plan some site structuring to accommodate larger volumes of users accessing the site.

Web traffic is an important factor considered when creating a website. Your site will gain popularity to web users if it is easy to access. In addition, fast exchange of information is one of the vital characteristics of an effective website.

The amount of traffic determined in a particular website will show its popularity over other sites. By evaluating the statistics of visitors, there is a possibility of locating the shortcomings of the site and improving it. This will encourage more visitors to view the site.

Nevertheless, it also needs necessary protection against harmful elements in the Internet. Therefore, in addition to encouraging site visitors, another factor to take care of is properly controlling the web traffic.

Limited Access

Most of the pages are accessible to the visitors. However, several sections need to be restricted, allowing only authorized people to visit such sections.

Examples of these sites are for downloading different genre of files such as music and movie files. Some sites are requiring the visitor to have their registration be completed before accessing its pages.

In case of online viewing subscription, visitors must have their own user name and identification number or password in order to gain access to the site’s pages. These kinds of sites are only allowing people who subscribed to their site’s services.

Increasing Web Traffic

Either there are “off-limit” segments in a particular site or “pay per view” sections, the main purpose of web sites is to gain popularity to web visitors. Even there is limited access, site administrators still formulate strategies to increase web traffic.

One of these strategies is by placing the site in popular search engines and purchase of advertisements such as pop-ups and bulk e-mail messages.

The site must be placed in the first page of the search engine. Remember that once the visitor already found one in the first page, the percentage of browsing the subsequent pages is getting lower.

Aside from proper placement of the site in search engines, other things can increase its web traffic. One way is by offering free e-books or articles. It can be used to build some links directly to that site. This can be done by sending e-mail to similar sites and asking if it is willing to be linked in that particular site.

Another is by writing to e-zines or to free article sites. It will be of great help in establishing a popular link directly to that particular site.

Paid Advertisement

There are sites that prefer advertising on other popular sites. It is usually called e-marketing. It takes the form of the following:

•    Banner advertising. In most pages bears different banners of other sites. It is sold in thousands, and referred to as cost per impression (CPM).
•    Pay per clicks. These are keywords or key phrases that advertisers are providing to their clients. The visitors can only “click” and gain access to a particular page if he pays for it.

Pop-up advertisements are also form of advertising to attract more visitors in a site. However, most people consider it as a nuisance and bearers of different genres of viruses.

Traffic Overload

Too much web traffic can slow down or even facilitate total failure of access to a certain site. It is usually caused by huge volume of file requests going to the server than it can handle. It can annoy the visitors accessing to some vital information. It is a factor that every site administrator must be considered.

Aside from overloading, several programs force a particular site to close. One example is the denial of service attacks (DOS attacks). It works by attacking a computer system or network. It can result to loss of service to users.

It sends more requests in a site than the actual one it could handle. Viruses have also been used for large-scale DOS attacks.

A sudden explosion of publicity may also cause web traffic overload. Examples of these are quickly propagating e-mails and link from a popular site that can result to a sudden boost in visitors that overwhelms the site.

Some websites have been forced to close after sudden mass increase of traffic. The ones forced to close are particularly those run by individual charter the bandwidth from an Internet service provider or a hosting site.

There are also sites supported by large companies running such have also caught their own servers over popularity.

It is important that a site can handle possible web traffic problems. Anticipate its consequences or get the site close is the decision of the site administrator.